How We Selected These Tools
Our editorial team evaluates AI tools based on real-world testing, user feedback, and specific criteria relevant to small business needs. We prioritize tools that deliver genuine value without requiring technical expertise.
Top Picks for Small Businesses
HubSpot CRM
Free CRM with powerful AI sales tools
Free
HubSpot CRM combines a powerful free CRM with AI-powered sales tools. Automate outreach, predict deal outcomes, and get AI-generated insights to close more deals faster.
Pros
- Generous free tier
- All-in-one platform
- Excellent integrations
Best For
Pipedrive
Sales CRM designed by salespeople
£14/month
Pipedrive is a sales-focused CRM that helps you visualize your pipeline and close more deals. AI features help prioritize leads and suggest next actions.
Pros
- Intuitive interface
- Sales-focused
- Affordable
Best For
Close
CRM built for inside sales teams
£49/month
Close is a CRM built specifically for inside sales teams. Built-in calling, emailing, and AI features help you reach more prospects and close more deals.
Pros
- All-in-one sales tools
- Great for calling
- Clean interface
Best For
Apollo.io
AI-powered sales intelligence platform
Free
Apollo.io provides access to 265M+ contacts with AI-powered prospecting. Find leads, enrich data, and automate outreach sequences to book more meetings.
Pros
- Huge database
- Good free plan
- Excellent outreach tools
Best For
Worth Considering
These tools didn't make our top picks but are solid alternatives depending on your specific needs.
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