Privacy Policy

    Last updated: 20 October 2026

    Who We Are

    AI Business Guide is a UK-based affiliate platform that helps small and medium businesses discover and compare AI tools. We operate as a sole trader based in the United Kingdom.

    This privacy policy explains how we collect, use, and protect your personal information when you use our website.

    What Information We Collect

    We collect information in the following ways:

    Information you provide directly

    • Email address — when you subscribe to our newsletter
    • Contact information — when you submit a tool or contact us
    • Feedback and messages — when you communicate with us

    Information collected automatically

    • Usage data — pages visited, time spent, clicks, and navigation patterns
    • Device information — browser type, operating system, screen size
    • Location data — general geographic location (country/region level)
    • Referral source — how you found our website

    Why We Collect This Information

    We use your information to:

    • Send you our newsletter (only if you've subscribed)
    • Improve our website and content based on how visitors use it
    • Respond to your questions and feedback
    • Understand which AI tools and content are most helpful
    • Track affiliate referrals to earn commissions that fund our free content

    Legal Basis for Processing (UK GDPR)

    We process your data based on:

    • Consent — for newsletter subscriptions and non-essential cookies
    • Legitimate interests — for website analytics, security, and improving our services
    • Contract performance — when responding to your enquiries or tool submissions

    Third Parties We Work With

    We share data with trusted third parties who help us run our platform:

    Analytics

    We use analytics services (such as Google Analytics) to understand how visitors use our site. This data is anonymised and helps us improve our content.

    Email Marketing

    If you subscribe to our newsletter, your email is stored with our email service provider. You can unsubscribe at any time using the link in every email.

    Affiliate Networks

    When you click affiliate links, the AI tool's website may place cookies to track referrals. This is how we earn commissions at no extra cost to you. See our Cookie Policy for details.

    Your Rights

    Under UK GDPR, you have the right to:

    • Access — request a copy of the personal data we hold about you
    • Correction — ask us to correct inaccurate information
    • Deletion — ask us to delete your personal data
    • Objection — object to processing based on legitimate interests
    • Portability — receive your data in a portable format
    • Withdraw consent — withdraw consent at any time (e.g., unsubscribe from emails)

    To exercise any of these rights, please contact us at privacy@aibusinessguide.com. We aim to respond within 30 days.

    Data Retention

    We keep your data only as long as necessary:

    • Email subscribers — until you unsubscribe, then deleted within 30 days
    • Analytics data — typically retained for 26 months, then automatically deleted
    • Contact form submissions — retained for up to 2 years for reference

    Data Security

    We take reasonable measures to protect your personal information. Our website uses HTTPS encryption, and we only work with reputable third-party services that have appropriate security measures in place. However, no internet transmission is 100% secure, and we cannot guarantee absolute security.

    Changes to This Policy

    We may update this privacy policy from time to time. Significant changes will be noted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

    Contact Us

    If you have questions about this privacy policy or how we handle your data, please contact us:

    Email: privacy@aibusinessguide.com

    You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.